Module 5•5 min
Prompt 3: The Email Sequence Writer
Nurture leads with perfectly crafted sequences
The Email Sequence Writer
Create complete email sequences that nurture leads, onboard users, or re-engage customers.
The Prompt
Create a [NUMBER]-email sequence for [PURPOSE]. **Context:** I'm [role] at [company]. This sequence is for [specific campaign/goal]. **Audience:** - Who they are: [describe target recipient] - Journey stage: [awareness/consideration/decision] - What they care about: [goals, pain points, objections] - What they've done: [trigger that puts them in this sequence] **Sequence Goal:** - Primary action: [what you want them to do] - Secondary goals: [build trust, educate, overcome objections] **Brand Voice:** - Tone: [professional/casual/friendly/authoritative] - Personality: [describe your brand] - Example: [paste a sample of your writing if you have one] **For Each Email, Provide:** 1. Subject line (+ 2 A/B alternatives) 2. Preview text 3. Full email body 4. Call-to-action (button text + link destination) 5. Send timing (days after trigger/previous email) **Constraints:** - Email length: [short/medium/long] - Must include: [specific points, offers, content] - Must avoid: [topics, phrases, approaches to skip] **Definition of Done:** These emails should be ready to paste into [email platform] and send. No placeholders. Real copy. Execute now.
Real Output Example
Email 1 of 5: Welcome
Subject: You're in. Here's what happens next.
Alt A: Welcome to [Brand] — let's get you started
Alt B: First things first...
Preview: The one thing to do today (takes 2 minutes)
Body:
Hey [First Name],
>
You just joined [Brand]. Good move.
>
Here's the deal: most people sign up for things and never use them. Don't be most people.
>
**Your one task today:** [Specific action with link]
>
Takes 2 minutes. Sets you up for everything else.
>
Talk soon,
[Signature]
CTA Button: "Do the thing" → [link]
Send: Immediately after signup
Common Mistakes
- Unclear primary action — Each email should have ONE clear CTA
- No journey context — Where is this person in their relationship with you?
- Generic voice — "We're excited to have you" is forgettable
- Too many emails too fast — Respect inbox space